Monday, 2 September 2013

Search Engine Optimization (SEO) Process Step by Step guide

To start with a Search Engine Optimization(SEO) project, it is important to understand the process involved in an effective SEO campaign. Usually the primary goal of SEO process is to increase the number of visitors by improving SERP rankings for targeted keywords in major search engines.


SEO Process



In SEO Process we take into account following steps while developing a website. Proper execution of these steps ensures us a good SERP ranking.

  1. Plan your website
  2. Keyword research
  3. SEO implementation
  4. Content development
  5. Search engine submission
  6. Social & Link building
  7. SEO maintenance & Reporting

Plan your website


Even before getting into the keyword research, it is important to understand what you are offering to your customers. These are the few questions you should ask yourself:
  • What it is that I am offering to my customers? what are the combination of words can clearly describe my product/service?
  • What is my buyer persona, where is my target market?  what is my target market's decision making process?
  • Who are my competitors? how are they serving to their customers online?
 Do speak to your friends, colleagues, family members to come up with relevant term for your product/service. try to be innovative.

Keyword Research


Keyword phrase research involves identifying a group of keywords that will be used in optimization. This step is quite crucial and critical which requires a considerable amount of time and understanding to find a good set of keywords that offers a balanced combination of  high usage of search and relatively low competition within the search engines.

Once done with the keyword phrase selection, Now we need to do a through competitive analysis of our site with the top competitors. We need to see the alexa ranking, inbound links, domain age, social media presence and following of our competitors. we also need to check the indexed content of the competitor sites. After this process we are in a moderate condition to identify the area of work for us in order to acquire good ranking against the competitors.

SEO Implementation

Now that we are done with  Keyword phrase research now its time for some implementation work. 

Develop SEO friendly URL's.

 If your website url is too lengthy or complicated then there are chances of  loosing your potential raking, because Google recognizes that site URLs get abused and may not like keyword stuffing. So, stay away from deep pages (more than 3 levels deep), because 2-3 levels are more than enough for most small business websites.

SEO  Optimized Titles :

The general accepted length of title is around 64 to 75 characters. however shorter titles mean that each word inside the title has more weight, but title length shouldn't be lesser than 50 characters.

Meta Descriptions :

Meta descriptions, describe your page to the user. your description tag is display in the search snippet. Make sure your meta description are:

between 120 to 150 characters(including spaces)
understandable by the human.
descriptive enough to be able to explain what to expect on the page.

Heading

H1 is the second most important element of the on-page optimization (after the title). so make sure It contains your focus key phrase.

Alt tag for your images

Relevant  image can significantly increase the appeal, conversions and revenues. but make sure your images are size-optimized, and ensure that alt attributes are descriptive of the image and not keyword-stuffed.


Content Development

Content is king, its your online wealth. Content is king for search engines as well. Search engines loves high quality, relevant content related to your domain. High quality, good content will serve you in may ways.
  • A site filled with high quality content will give its user to stay longer to your site also it gives a valid reason to come back to your site. They will spread good word for you, you will get good word of mouth for your site.
  • You  get good ranking in search engine because you are offering good content and that is what search engines want. Search engines will give you higher ranking in compare to the site which are not having good quality, highly relevant content. So if your site is loaded with good content you can easily get higher ranking for your keyword phrase without putting too much of extra effort.

Search Engine Submission

Website submission to search engines is no longer as critical as it used to be few years ago, because all the major search engines have their spiders that will visit your site if a currently indexed site is linking to one of your pages. However, there’s a few things to keep in mind to simplify the process of search crawl and speed up your indexation. 
  • You just need to prepare your website for search engine submission by having a sitemap.xml file in your root directory (i.e. arkence.com/sitemap.xml). The sitemap.xml will tell crawlers the structure of your site in a language crawlers understand.
  • Once you are done with the sitemap work, its time to let the search engines know who you are. All the major search engines has a webmaster central. That's where webmasters talk to search engines. It’s a good idea to create an account with Google, Yahoo! and Bing so that you have access to their Webmaster areas.  

Social and Link Building

 

Social media has added a new dimension to how brands market their goods. 
social media provides tremendous opportunities for companies willing to commit the time to use it. Social media gives the power of sharing your thoughts online.  Social media marketing can help elevate your audience and customer base in a dramatic way. we at Arkence effective online marketing help our clients to establish a social media presence and consult with the client on how best to use their social media profiles to share site content and connect with the potential customers.

 Link building is quite crucial because the more sites link back to you the more authority your site has in the eyes of a search engines. It’s better that people tell good things about you, rather than you go and talk about yourself.
Good Quality link to your site increases the likelihood of both the search engines’ spiders running across your site as well as searchers looking for product/service of yours. Google views links to your site as votes for your site and rewards the site accordingly provided they are linked from high quality as well as relevant sites.  

SEO Maintenance and Reporting

 

The reporting that is done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic and other key metrics can then be compared to pre-optimization levels, which will give measurable results to the SEO campaign.
Analytics is very important, Google Analytics is very user friendly and useful tool for analytics. Establish goals and check how your site has performed in the specific month. Make adjustments to your efforts as needed. Sometimes it’s better to leave things as they are for another reporting period. Major result change usually takes some time.


For more information Please visit: SEO-Process

Thanks for reading!

Arundhati Mishra