Wednesday, 21 August 2013

Benefit of Facebook Page for Business

 According to a new infographic Social media now accounts for 18% of time we spent online. Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. Now more people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, now it has reached 56%. Between the different social media sites, Facebook is, unsurprisingly, king. The average Facebook user spends almost seven hours each month on the site. This  data is sufficient enough to show the importance of facebook in our life.

Facebook is a cost effective  way for individuals to stay in touch with friends and family. Now businesses are started recognize its potential for building relationships with customers. Facebook has over 600 million users, and more than 50% of them log in daily. It allows their users to store information, pictures and videos to share with each other, have online conversations by posting messages and responses.

Benefits of Facebook for business:


Arkence Facebook Page



Cost effective marketing strategy:

Marketing activities that would cost thousands of dollars/Rupees through other channels can be done on Facebook for a fraction of the cost. Which makes it ideal for small to medium businesses with a limited marketing budget.

Creates brand awareness and promote positive word-of-mouth:


 You can encourage existing customer to promote your page also you can attract potential customers to click 'Like' button on your Business page. Once they like your page they will receive all your updates on their wall, where their friends can also see it which will eventually increase the fan base and also it will help to build awareness about your business.

Targeted advertising:

Facebook can analyze all the information that millions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising depending on your buyer persona's.

Customer Care support:

Customers can post after-sales questions on your Facebook wall, and your staff can answer to them there itself. This is often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually.

Interact with existing and potential customers:

You can interact with your existing as well as your potential customers by posting and receiving messages, Sharing information related to your business that useful for your customers, You can educate them about the usage of your product or service. It will increase your credibility and help you to develop a long term relationship with your customers.

Share Business information, Picture video etc.:

On you have a Facebook page you can describe about  your product and service, contact details, address, operation hours etc. If yours is a local business customer he can visit your office which is an added advantage of your Facebook page.
You can also upload picture and video on your Facebook page it will allow your customers to see demo or details of your product or service. You can also 'Tag' photos if your staff or team members are there in the picture which will again increase awareness about your company. 'Photo tagging' has immense potential for travel and tourism and e-commerce business.

Facebook can increase traffic to your website:

You can add link to your website on your Facebook page.It gives extra traffic to your website. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services. Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link.

Deal and offer through Facebook places:

"Facebook Places" allows users to check in on mobile devices at a particular place, so that their friends can see their location on Facebook. Facebook Places also identifies popular places close to where a user checks in. Businesses can use Facebook Places and when a user checks in to a neighborhood, street or business, they receive a list of nearby businesses offering deals. Businesses that have a Facebook page are automatically included in the Facebook Places directory.

Want to learn more about Social Media Marketing Strategy?

Thanks for reading my post!

By: Arundhati Mishra

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