Social media is no more optional. Because for every action, there is an equal and opposite reaction, Plus a social media overreaction.
Before going deep into the reasons WHY you need social media marketing, let’s first understand WHAT is social media marketing.
Gaining website traffic or attention through social media sites is Social Media Marketing. It is the collective of communication channels committed to community-based input, content-sharing, interaction and collaboration. Over the past few years, marketing on social media channels have grown significantly.
According to the report of Statistica, 95% young adults follow a brand via social media networking and the count of social media users at the end of 2018 would be 2.5 billion. The number is huge still some people and entrepreneurs feel that Social media is just a buzzword with no practical advantage, they are good without social media, but let me tell you, you are not good without social media and YES you need it.
Now that you know what Social Media is, let's go deep into the benefits it brings to your business.
Importance of Social Media Marketing
1. Social media can be used to drive targeted traffic to your website
Marketing has become so much easier with social media, it not only allows you to reach more people, but also you can select your target audience, it gives you the freedom of choosing your audience which is not possible with conventional marketing. SEO is an essential exercise done in order to gain organic traffic and better ranking, Social media also boost your SEO.
2. Trust building channel for your brand
To earn customer’s trust having a social media presence has become crucial. If you are not engaging your audience in the active social media presence, then, you are seriously missing out on users trust factor.
The advantage with social media is that it is easily sharable so if your user like something about your brand they don’t hesitate to share it with others which is beneficial for your brand.
3. The ROI on social media ads is matchless
The average cost per click on Facebook ads, or Linkedin ads on target keywords are much lower than google AdWords. So basically social media ads bring traffic to your site quick, easy and economical. So it’s time to be wise and use social media Ad’s and save on your advertising budget.
4. You meet customers, you didn’t know existed
In a process of marketing your product/service on social media, you ‘ll probably join, follow many related pages and groups related to your product, industry and customer base. You’ll probably participate in discussion, or share links in these groups, which will help customer to check out your product and if they like it they become your customer.
5. Get more sales by using social media marketing
Did you know that more than 70% of B2C marketers have acquired customers through social media specially Facebook? And they use social media to help make a purchasing decision. Driving sales is one of the biggest qualities of social networking sites. Twitter’s Marketing Campaigns and Facebook’s Sponsored Posts are two of the most popular ways to market your products and services.
Now that you know the importance of Social media marketing, make sure you choose the right strategy and the right channel for your business. Just posting status updates and images will not do any benefit to your business. Generating leads from social media requires a right combination of information and promotion posts which requires experience and insight.